Sunday, May 24, 2020

Tesco And Sainsbury s Expansion Plan - 1320 Words

This screenshot is about how Aldi is opening more shops combined with Tesco, Sainsbury’s and Morrison. Aldi’s expansion plan is equal to roughly 60 to 80 new shops. It wants to double the size in the UK to 1,000 shops by 2022. Moreover, this will affect supermarkets such as Sainsbury’s, Morrison s and Tesco because they will make less profit, which is a downfall. This means that Tesco, Sainsbury s and Morrison s will decrease the prices of the products to enable they appeal to the customers. This screenshot shows the UK economic growth is slowly increasing. Small Businesses might have to shut down. Moreover, there are other businesses whom may have to put the prices of the products cheaper. This screenshot shows the house prices are increasing with a rise of 6%. On average according to Surveyors Forecast in 2016. This means that if customers buy houses, they will not afford to go on holiday or to restaurants. However, there are some customers who might be able to due to wage increase. They may feel wealthier and spend more and confidence is high, and it is generally good for everybody. This screenshot shows that the amount of jobs available outpaces than the 2001 recession. However, it is still slow. This means those without jobs will not cut down on their budget in supermarkets, restaurant and holidays. This means they would go for the cheaper option. However, there will also be a minority whom have a job with high salary wiling to spend. This screenshotShow MoreRelatedFinancial Performance Evaluation of Tesco.6729 Words   |  27 PagesOxford Brookes University RESEARCH AND ANALYSIS REPORT TOPIC 8 AN ANALYSIS OF THE BUSINESS AND FINANCIAL PERFORMANCE OF TESCO PLC [pic] (6444 words) MARCH 2008 1. INTRODUCTION 1.1 TOPIC CHOSEN This research analyses the financial situation of Tesco Plc; topic number 8. The analysis is carried from an investor’s point of view and will be achieved by evaluating key financial ratios, past trends and other key aspects with an aim to serve the current and prospective future investorsRead MoreFinancial Analysis of Sainsbury PLC Essay4585 Words   |  19 PagesFinancial Analysis Of Sainsbury’s Plc 2010/2011 (Sainsbury supermarket, Blake 2012) 10105011 18/10/2012 Contents of Document Section Page Contents.......................................................................................................................2 Introduction..................................................................................................................3 Subject company and history......................................................Read MoreBusiness analysis of J Sainsbury and Morrisons3726 Words   |  15 Pagesï » ¿ BS 3106 Advanced Financial Accounting Dr Bala Balachandran Autumn Term Coursework Topic: Business analysis of J Sainsbury and Morrisons Group 11: Malaly Zaheer BIF3 070013399 Jiayao Zhou BIF3 080014469 Elaine Yap BIF3 080047892 Fei Wang IFRM3 090035262 Table of Content: 1. Objective†¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦1 2. Introduction†¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦1 3. Financial performance analysis†¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦.2 4. OperatingRead MoreThe Main Aims And Objectives Of Waitrose1091 Words   |  5 Pagesidentified as well as the discussion of Waitrose s detailed analysis. Company s stakeholders analysis: Having joined the John Lewis Partnership (JLP) since 1937, the key stakeholders of Waitrose including the owner - John Lewis Partnership, customers, suppliers, government, campaign group and employees. In terms of being a partner of JLP, JLP is the main stakeholders for their direct connection with the profits and losses. According to JLP s annual report 2015,  £135.5m of operating profit beforeRead MoreSample Resume : Waitrose Ltd1025 Words   |  5 Pagesseventh biggest grocery retailer in the UK with 5.2% share of the market. It was found in 1904 by Wallace Wyndham Waite, Arthur Rose and David Taylor when they opened their shop in Acton. In 1937, it was acquired by the John Lewis Partnership and it s Self Service was introduced in 1951. From a small business selling grocery products, it has been built up to a network of over 300 shops know for its own historical and the quality of products. The majority of their customers are those who have stableRead More Swot analysis of Tesc o plc Essay2283 Words   |  10 Pages Swot analysis of Tesco plc We all know Tesco as a food retailer, and we know that they are in constant competition with other retailers such as Sainsburys and Asda, yet we do not know much about what goes on beyond the shelves and the tills, the marketing plans and the day to day tactics that have to be devised to stay the number one food retailer in the United kingdom today. I am going to analyse Broughton Parks Tesco and their possible competitors Swot Analysis Firstly, four main goals, underRead MoreSainsburys and Globalisation3637 Words   |  15 Pagessome areas where the company is operating. History of the Company: According to the Official J Sainsbury Website, the company was founded in 1869 in London where it is based and today counts a total of 890 stores including supermarkets and local stores, in The United Kingdom and employs more than 150000 people. Is it the third largest supermarket and hypermarket chain in the country after Tesco and ASDA. The organisation has also a banking and property system of assets. Sainsbury’s knew manyRead MoreTesco and Its Strategic Marketing Strategies Essay3591 Words   |  15 Pagesexamines the marketing strategies of Tesco, the market leader in the retail grocery industry in the UK. Analysis has shown that in this oligopolistic market, Tesco is following different marketing strategies to remain market leader. Tesco has been doing extremely well in focusing on different marketing strategies by constantly sticking to its principles â€Å"very little helps†. Subsequently the report highlights the different marketing strategies adopted by Tesco, specifically market penetration, productRead MoreMarks Spencer1929 Words   |  8 Pagesand internal factors affect the strategies of MS and modifies its business strategies. Even though MS has good strategy and marketing plans they haven’t used it to their advantage. It also tells how the macro and micro environment affect their strategy and their plan. The report uses frame works like PESTEL, SWOT and porter 5 forces. It further investigates the strengths, weaknesses, opportunities and threats of MS. This report highlights on MS planning, organising, and taking decisions. It furtherRead MoreMorrisons Performance Analysis Report6345 Words   |  26 Pages2011 was over 16 millions. I am using Sainsbury plc as competitor of Morrisons plc. I chose Sainsbury plc because it is third biggest supermarket in the UK while Morrisons plc is forth. Sainsbury market share of grocery industry for 2012 is 16.7 %(Kantar Worldpanel 12 week to 22 January 2012) while Morrisons is indicated above. So I think it would be much more realistic to compare Morrisons plc with its next close competitor rather than with big companies (Tesco plc) which have revenue figure in billions

Wednesday, May 13, 2020

Malala Yousafzai Transpired As A Fearless Leader Essay

â€Å"They thought that the bullet would silence us, but they failed. The terrorists thought that they would change my aims and stop my ambitions, but nothing changed in my life, except this: weakness, fear and hopelessness died. Strength, power and courage were born. - Malala Yousafzai† Malala Yousafzai transpired as a fearless leader, during a time when cultural women faced many issues in their societies. She and other women in her hometown of Swat Valley were forced to obey the Taliban rule and would not be allowed to receive an education. She stood up for herself, for her education and for the fundamental rights of women. Malala began her advocacy with an activism speech where she persecuted the Taliban for taking away her right to an education. She then started writing an anonymous blog where she became an advocate for women’s rights to an education. This was something the Taliban did their best to prevent. When faced with challenge Malala looked for a way, not a way out. There are millions of underprivileged children around the world that are and denied an education for various reasons. The Taliban feel that an educated female is a mortal threat to them. They believe that an educated woman is â€Å"un-Islamic†. During an interview with the BBC Mal ala stated,† I wanted to speak up for my rights, and also I didn’t want my future to be just sitting in a room and be imprisoned in my four walls and just cooking and giving birth to children. I didn’t want to see my life in that

Wednesday, May 6, 2020

School Uniform Persuasive Essay by Javairia Haq Free Essays

School Uniform Persuasive Essay At a school, a child wearing a stained ragged-patched up sweat shirt and old tired pants full of disgusting mud stains, she goes to her locker quietly, suddenly after getting out her books, five older students surround her. The oblivious teachers and distracted staff don’t even bother noticing older pupils ridiculing the young girl’s outfit, teasing and tormenting the juvenile girl about her revolting clothes till she cries. Finally after the bell rings for 2nd period the older students leave. We will write a custom essay sample on School Uniform Persuasive Essay by Javairia Haq or any similar topic only for you Order Now It caused the young girl to be more embarrassed and humiliated. Schools all across America should be required to wear school uniforms, because they provide school students with a better school experience. One reason why students should wear uniforms is schools would be a safer place because not many dangers would harm the school. For example, schools â€Å"struggling with gang problems report that school uniforms† (http://www. articlebase. com/advice-articles/pros-and-cons-of-school-uniforms-182. html). Any sort of gang related â€Å"identity or markings would not be an issue† and in â€Å"addition baggy clothing used to hide weapons, drugs or pregnancy would make the lives of teens more transparent and less hidden from adults† (http://www. procon lists. com/list/education/school-uniforms/35). Making students wear school uniforms would make it easier to identify hidden icons that many teenagers hide. Uniforms â€Å"make identification of children who belong to the school and those who don’t easy† (http://www. proconslists. com/list/education/school-uniforms/35). School â€Å"intruders are more easily identified in a school of uniformed children† (http://www. sheknows. com/living/articles/809991/the-pros-and-cons-of-school-uniforms). If we wear school uniforms then you can easily find intruders in school because they will not be wearing uniforms. Therefore, American school students should wear uniforms because dangerous activities and such shall not happen if we wear uniforms. Others might say that students should not wear uniforms, because they are costly. For example, opponents â€Å"contend that school uniforms are an unfair dditional expense for parents who pay taxes for a free public education† (http://www. greatschools. org/find-a-school/defining -your-idea/121-school-uniforms. gs). Uniforms can be expensive, which poor families might not be able to afford. However, one â€Å"school in Seattle found the average cost of clothing a child in a school with uniforms is less than without such a program, sometimes 80 percent les s† (2. ed. gov). Schools that choose to have uniforms could choose ones that don’t cost much, so poor families can afford them. As a result, students should wear uniforms, because they are cheaper. Another reason we should wear school uniforms is they cost less because you won’t have to buy or think about clothing for school, For example, school uniforms would save parent’s money, â€Å"the upfront cost of a uniform would be less than a new wardrobe of the â€Å"coolest† styles† (http://www. proconslist. com/list/education/school-uniforms/35). Children who come â€Å"from a less fortunate economic background would not appear to be â€Å"lacking† or made fun of because their parents could not buy them the trendiest garment† (http://www. roconslist/list/education/school-uniforms/35). If we wear school uniforms that are less costly, kids wouldn’t be pressured about clothing. School uniforms would save time both â€Å"parents and their children would not have think about what to wear in the morning and parent save time taking children shopping† (http://www. proconslists. com/list/education/school-uniforms/35). School uniforms â€Å"remove the factors from the social environment within the school the school, thus relieving students from the pressure to fit in† (http://kids. ovetoknow. com/wiki/Pros_and_Cons_of_School_Uniforms). Therefore, if we wear school uniforms that are less costly, they will save money and time. Thus, making students wear uniforms would be more efficient and a money-saving strategy. Back at the school, the blunt teachers finally notice the juvenile girl crying and ask her what’s wrong. She says nothing because she knew if she told the teachers the older students would just humiliate her more. If students did wear uniforms everybody would be wearing the same thing and How to cite School Uniform Persuasive Essay by Javairia Haq, Essays

Monday, May 4, 2020

Beware of Television Essay Example For Students

Beware of Television Essay Beware of TelevisionIt is considered that one of the greatest inventions of the twentiethcenturythe televisioncompletely changed the way of a persons life. Television has brought into every home a lot of information and easy-to-reachentertainment. Is its influence on the personality, family, or childrenpositive only or is there another side of the coin? Yes, there is. A negativeone. The effect of television depends not only on the content of its programs,but there are more general aspects of influence of TV viewing on intellectualactivity. To make sure of that we need to look scrupulously at every aspect ofthis phenomenon in general, not emphasizing on the quality and content of itsproduction. An abundance of information pouring into a persons consciousness at afast pace does not allow him to analyze and comprehend it properly. For example,let us make a comparison between reading and viewing. The pace of reading,clearly, depends entirely upon the reader. He may read as slowly or as rapidlyas he can or wishes to read. If he does not understand something, he may stopand reread it, or go in search of elucidation before continuing. The reader canaccelerate his pace when the material is easy or less than interesting, and slowdown when it is difficult or enthralling. He can put down the book for a fewmoments and cope with his emotions without fear of losing anything. Unlike reading, the pace of the television experience cannot becontrolled by the viewer; he cannot slow down a delightful program or speed up adreary one. The images move too quickly. He cannot use his own imagination toinvest the people and events portrayed on the screen with the personal meaningsthat would help him understand and resolve relationships and conflicts in hisown life; he is under the power of the show creators imagination. He becomes apassive consumer of the TV production; like drugs or alcohol, the televisionexperience allows the participant to blot out the real world and enter into apleasurable and passive mental state. Like an addict, he puts off otheractivities to spend hour after hour watching TV and finds television almostirresistible. Television affects family life. In the early sixties almost eachmagazine articles about television was accompanied by a photograph orillustration showing a family cozily sitting together before the television set:Dad with his arm around Moms shoulder, children sitting around the parents. Who could have guessed that thirty or so years later Mom would be watching adrama in the kitchen, the kids would be looking at cartoons in their room, whileDad would be taking in the ball game in the living room? Nor did anyone imaginethe number of hours children would eventually devote to television or the commonuse of television by parents as a child pacifier. The adult has a vast backlog of real-life experience, the child has not. So, the influence of television on a childs consciousness is considerablygreater. Suppose there wasnt any TVwhat do you think your child would dowith the time now spent watching TV? This question was asked to a large numberof mothers of first graders in survey published in the Surgeon Generals Reporton Television and Social Behavior. Ninety percent of mothers answered thattheir child would be playing in some form or another if he were not watchingtelevision. Play is one of the most important activities to develop a childsabilities. Playing with others requires the child to suppress his own wishesand desires to a certain degree, self-control must be learned. Not only musteach child discover the need to suppress certain of his own impulses, but hemust also discover the difficulties that attend the varying levels of aggressionnormally existing among his playmates. The more aggressive child must learn tofind less aggressive ways to achieve his ends, while the milder-natured childmust lea rn to protect himself and to maintain his integrity in the face of amore forceful companion. This horrible time-eater, the television set, hasrobbed the child of his normal opportunities to play, to talk, to do. .uf2e291e55e7dd7ba67bb202179f077ac , .uf2e291e55e7dd7ba67bb202179f077ac .postImageUrl , .uf2e291e55e7dd7ba67bb202179f077ac .centered-text-area { min-height: 80px; position: relative; } .uf2e291e55e7dd7ba67bb202179f077ac , .uf2e291e55e7dd7ba67bb202179f077ac:hover , .uf2e291e55e7dd7ba67bb202179f077ac:visited , .uf2e291e55e7dd7ba67bb202179f077ac:active { border:0!important; } .uf2e291e55e7dd7ba67bb202179f077ac .clearfix:after { content: ""; display: table; clear: both; } .uf2e291e55e7dd7ba67bb202179f077ac { display: block; transition: background-color 250ms; webkit-transition: background-color 250ms; width: 100%; opacity: 1; transition: opacity 250ms; webkit-transition: opacity 250ms; background-color: #95A5A6; } .uf2e291e55e7dd7ba67bb202179f077ac:active , .uf2e291e55e7dd7ba67bb202179f077ac:hover { opacity: 1; transition: opacity 250ms; webkit-transition: opacity 250ms; background-color: #2C3E50; } .uf2e291e55e7dd7ba67bb202179f077ac .centered-text-area { width: 100%; position: relative ; } .uf2e291e55e7dd7ba67bb202179f077ac .ctaText { border-bottom: 0 solid #fff; color: #2980B9; font-size: 16px; font-weight: bold; margin: 0; padding: 0; text-decoration: underline; } .uf2e291e55e7dd7ba67bb202179f077ac .postTitle { color: #FFFFFF; font-size: 16px; font-weight: 600; margin: 0; padding: 0; width: 100%; } .uf2e291e55e7dd7ba67bb202179f077ac .ctaButton { background-color: #7F8C8D!important; color: #2980B9; border: none; border-radius: 3px; box-shadow: none; font-size: 14px; font-weight: bold; line-height: 26px; moz-border-radius: 3px; text-align: center; text-decoration: none; text-shadow: none; width: 80px; min-height: 80px; background: url(https://artscolumbia.org/wp-content/plugins/intelly-related-posts/assets/images/simple-arrow.png)no-repeat; position: absolute; right: 0; top: 0; } .uf2e291e55e7dd7ba67bb202179f077ac:hover .ctaButton { background-color: #34495E!important; } .uf2e291e55e7dd7ba67bb202179f077ac .centered-text { display: table; height: 80px; padding-left : 18px; top: 0; } .uf2e291e55e7dd7ba67bb202179f077ac .uf2e291e55e7dd7ba67bb202179f077ac-content { display: table-cell; margin: 0; padding: 0; padding-right: 108px; position: relative; vertical-align: middle; width: 100%; } .uf2e291e55e7dd7ba67bb202179f077ac:after { content: ""; display: block; clear: both; } READ: Rosa parks EssayWhy dont parents restrict their childrens TV consuming? Of course,they should not prohibit it because that would create an image of forbiddenfruit and thus make it more attractive. Only a wrong conception of democracymay help to explain why they have such difficulties controlling TV. But do youallow your three-year-old son to walk around with a sharp knife or allow yourlittle daughter to cross the street by herself? Whats the difference betweenrestricting television and protecting your child from other danger that they saythey cannot control? Both are equally dangerous. I do not deny television has its positive qualities. I would like tosay only that it is a double-edged weapon and needs to be used with caution. Some say that everything is medicine and everything is poison, and only dosedetermines what it would be. We should learn to control that real and tangiblemachine in our homes, so that it does not control us. Music and Movies

Monday, March 30, 2020

Article review The buzz on buzz.

The article overview The present article deals with such important phenomenon as buzz about products. The author focuses on the myths concerning this phenomenon. Dye (2000) also reveals the most effective strategies to create buzz.Advertising We will write a custom essay sample on Article review: The buzz on buzz. specifically for you for only $16.05 $11/page Learn More Dye (2000) notes that many marketers think that buzz is an â€Å"explosive self-generating demand† phenomenon (as cited in Dye, 2000, p. 140). However, the author argues that buzz can be predicted and it can be also created as it also follows certain rules and principles. Dye (2000) provides certain myths existing in the world of business. Thus, the first myth is concerned with the type of products which can evoke buzz. Thus, the researcher states that not only outrageous products can be â€Å"buzz-worthy† (Dye, 2000, p. 140). The second myth is that buzz cannot be created a s it just happens. The author depicts several strategies to create buzz. Dye (2000) claims that it is important to give the product to vanguard (those who can shape other people’s preferences), to create ration supply as people tend to have products that are unavailable for others, to use icons (celebrities) to create buzz, to understand the influence of lists and to focus on creating grass roots (i.e. addressing community). The third myth is concerned with the audience to address to create buzz. Some think that the target audience will create much buzz. However, Dye (2000) provides examples that verify that it is possible to achieve success addressing quite unexpected groups of people who will create much buzz. The fourth myth the author debunks is connected with the period of time to act. Thus, Dye (2000) states that companies should not necessarily react when buzz is at its highest. Finally, the fifth myth is concerned with the use of media. Thus, the author claims that th e use of media can lead to negative outcomes, as people can feel that they are pushed to make this or that decision. Finally, Dye (2000) reflects upon the future of buzz. The researcher claims that the Internet (forums, websites) will play an important (or even crucial) role in creating buzz.Advertising Looking for essay on business economics? Let's see if we can help you! Get your first paper with 15% OFF Learn More Key points One of the most important findings of the author is the idea that buzz can be generated. Importantly, the author highlights the products which can evoke buzz. Actually, almost all types of products can evoke buzz. Notably, products associated with entertainment, recreation and health can be largely or partially driven by this phenomenon. However, there are products which are immune to it: oil, gas, utilities. The author also portrays features of products which are likely to evoke buzz. These are uniqueness (be it functionality, price, look, etc .) and visibility (people should see the products used by others). Of course, this information can affect marketing strategy of any company. More so, it can affect market. Thus, companies can understand to what extent to rely on word of mouth while marketing this or that product or service. Apart from this, the author reveals myths concerning buzz. Basically, these myths can be regarded as typical mistakes made by marketers. For instance, one of the greatest misconceptions is that excessive advertising can lead to word of mouth. Thus, the author notes that such advertising can make people feel that they are being persuaded and they are being manipulated. Of course, this will lead to opposite effects. This finding does shape marketing strategy as companies which want to make use of word of mouth will try to use media (TV, radio, print advertisement is also included) moderately. Those who make a decision to create buzz should forget about conventional strategies or at least rethink th e strategies they are going to use. Admittedly, the author’s remark concerning the use of the Internet is one of the central findings. Nowadays marketers have already acknowledged the great power of the Internet. Dye (2000) suggests that the use of forums and creation of certain websites is beneficial for developing buzz.Advertising We will write a custom essay sample on Article review: The buzz on buzz. specifically for you for only $16.05 $11/page Learn More It is possible to add that social networks contribute greatly to the development of buzz. Marketers can focus on these means to create buzz about their products. Follow-on research It is possible to state that the article under consideration was written when people only started understanding the power of the Internet. The word of mouth was regarded as some phenomenon which could hardly be understood and analyzed. The article in question was one of the first to show that this phenomenon can be studied and used when marketing products. Now many researchers provide various strategies to market products with the help of word of mouth. For instance, Duan et al. (2008) focus on such online means as online reviews. The researchers report that online ratings do not affect films’ box office revenues. Nonetheless, the authors add that the number of online reviews drastically affects films’ box office revenues. Thus, Duan et al. (2008) focus on one of the manifestations of word of mouth. Companies can use this information to develop buzz about their products as the number of discussions does affect popularity of the product. Likewise, Berger and Schwartz (2011) claim that word of mouth affects sales. The researchers focus on psychological aspect of the issue. They try to understand what can evoke word of mouth. They try to understand what makes people talk about products and eventually buy products. The researchers also emphasize the role of the Internet (especiall y social networking) in their article. Admittedly, these data can help companies develop successful strategies to develop new products and to market them. Applications It is important to note that the present article provides valuable insights that can shape the process of product development. Thus, Dye (2000) portrays the features of the products that evoke word of mouth. Therefore, while developing new products companies should pay attention to these features. For instance, it is essential to make the product unique. Companies should understand that the product should have at least one unique characteristic feature (look or efficiency, etc.). It is also important to make sure that the product (and its uniqueness) is visible. Thus, the company should make sure that the product can be recognizable. This will make people interested in the product.Advertising Looking for essay on business economics? Let's see if we can help you! Get your first paper with 15% OFF Learn More This will make people talk about the product. This will inevitably lead to buzz. It is also important to understand that word of mouth does affect sales, so it is also necessary to debunk all myths concerning this phenomenon to work out the most effective marketing strategy. Finally, it is also important to think of the most appropriate marketing strategy when developing product as these two processes are interconnected. The present article provides information that verifies this statement as it contains examples when word of mouth created demand in products that were only in the stage of development. Reference List Berger, J. Schwartz, E.M. (2011). What drives immediate and ongoing word of mouth? Journal of Marketing Research, 48(5), 869-880. Duan, W., Gu, B. Whinston, A.B. (2008). Do online reviews matter? – An empirical investigation of panel data. Decision Support Systems, 45(4), 1007-1016. Dye, R. (2000). The buzz on buzz. Harvard Business Review, 78(6), 139-146. This essay on Article review: The buzz on buzz. was written and submitted by user Neil Guy to help you with your own studies. You are free to use it for research and reference purposes in order to write your own paper; however, you must cite it accordingly. You can donate your paper here.

Saturday, March 7, 2020

Critical Essay Topics Meet the Vast Issues to Discuss in a College Paper!

Critical Essay Topics Meet the Vast Issues to Discuss in a College Paper! When we hear the word â€Å"Critical†, for us it resembles to panicking and confusion and that is why we say it is one of the difficult types of essays. It usually is even difficult for students even to start thinking on it. As for many of us, the word â€Å"critical† always takes us to a negative state or situation but, fortunately, it is not always true for critical essays. Critical essay papers always reflect skills of the writer. So, critical essay writing requires high critical analysis skills and a definite direction in order to give the essay a proper and solid ending. A critical essay usually deeply probes a topic, an article or a book. It is very important to mention the information about the writer, editors and the researchers related to critical essay topic. A fine critical essay must contain your own opinion about the subject. Other than your own opinion it is necessary to provide different evidences and data found in related books, articles and websites. The beginning of a critical essay is given by a brief summary of the author’s ideas and thoughts on the theme followed by the facts and the reasons which support author’s ideas. It also contains author’s openly expressed and implied values and conclusions and suggestions on the basis of author’s point of view. The next part of a critical essay contains the critical analysis or the evaluation of author’s work. Evaluation of the author’s work in critical essays contains the facts and reasoning. It is important to possess author’s position but consideration of other positions is required as well. A critical essay must be informative as it contains different facts about literary works. The point of view of the author must be supported by evidences. The closing of the essay is done by providing a solid asserted conclusion restating the title and author’s point of view. The process of choosing critical essays topics can vary from person to person and they are vast as there are many issues which people like to discuss and mention. For example, you can choose â€Å"Democracy† as a topic as different points of view can be given on this topic. At present â€Å"Policy of Barack Obama† can be chosen as the topic of critical essay. Similar to these you can write about Islam and the world, Shakespeare’s Hamlet, patriarchy and matriarchy, Effect of George Bush’s strategy on the world, slavery, nuclear war heads, culture and art, literatures, Racism, the role of banks in world crisis and many more. Any topic which needs a discussion can be used as the topic of you critical essay. Any topic can be chosen but the topic is proper for you only when you have enough knowledge and information about it. All you need is to follow the instructions and start writing on the topic you have chosen.

Thursday, February 20, 2020

Crime Prevention Through Environmental Design Research Paper

Crime Prevention Through Environmental Design - Research Paper Example They have not been as effective as they should have been. According to Lawrence Fennelly and Timothy Crowe (2013), arguably, for the past 180 years criminology has failed to deal effectively with crimes because of its limitedness. The main focus of conventional criminology is on the criminal event, the criminal and the victim, it doesn’t incorporate other factors. All other factors like psychological, legal, social, biological and political theories revolve around the criminal/offender. The other myth surrounding the whole crime investigation is that human beings by nature are criminals, it is something inherent, only an opportunity is required (Fennelly & Crowe, 2013). CPTED stands out from conventional crime prevention measures because it emphasizes more on human activity than on actions. Law enforcement agencies, security and crime prevention organizations find CPTED to be more helpful than other processes as they help more in preventing crimes as well as improve the quality of life and achieve the objectives of human activity (Fennelly & Crowe, 2013). Oscar Newman and Jeffery C. Ray are considered somewhat of an authority when it comes to discussing crime prevention. Newman published his first book, Defensible Space, in 1966 and gave unorthodox methods for crime prevention by making the environment safer. He focused mainly on residential areas. Ray published his book in 1971, Crime Prevention Through Environmental Design, and agreed with Newman’s work in its core theory. There is a unison found in both the works of Oscar Newman and Jeffery C. Ray. Ray’s (1971) published work on Crime Prevention through Environmental Design introduced to the world a new way of looking at the world of crime. Jeffery took a step further than Newman as he shifted the focus and spread it on nonresidential areas too such as schools. By incorporating behavioral learning theory, Jeffery argued that removing crime